Sondage des Lecteurs

Periodical reader surveys are conducted to provide editors, et contributing writers avec a detailed analysis of the readership of Military Miniatures Magazine. The selection of topics should match the distribution of historical interest identified in section 4 below.

483 readers participated in the Janvier 1997 survey, approximately 2.68 % of the readership.
1447 readers participated in the Octobre 1997 survey.

1.) Which edition of Military Miniatures Magazine do you read primarily?

Result 01/1997 10/1997 05/1999
English 98% 87% 68,6%
German 2% 5% 16,9%
French n.a. 2% 4,9%
Italian n.a. 4% 4,6%
Spanish n.a. 2% 5%
The French, Italian, and Spanish editions were not available when the January 1997 survey was conducted.

Absolute readership increased strongly between January and October 1997, but the relative position of the English edition decreased as the other language editions gained in importance.

2.) Which country or continent do you live in?

Result 01/1997 10/1997 05/1999
North America 59% 57%
Europe 16% 25%
Britain 12% 7%
Asia 6% 3%
Australia, NZ 4% 5%
South America 3% 2%
Africa 0.5%
Middle East 0.5%
Continental Europe is seeing a dramatic increase in the number of households with Internet access now, followed by another late starter, Australian and New Zealand, which also shows a relative increase. North American Internet usage is growing strongly still, as indicated by the marginal losses in relative position.

The absolute numbers of readers in the other regions increased as well, but early adopters like Britain and Asia did not grow enough to maintain the relative positions established in the January survey.

3.) Are you a wargamer, modeller or collector of 1:72/1:76 scale miniatures?

Result 01/1997 10/1997 05/1999
Wargamer 61% 45%
Modeller 65% 64%
Collector 35% 40%
Percentage Points 161 149
Multiple entries were permitted. Between the January and October survey we are seeing an 8 % increase in specialization, as multiple entries drop from 161 to 149 percentage points. The numbers indicate a strong influx of modellers and collectors.

4.) Which types of historical miniatures and vehicles do you collect?

Result 01/1997 10/1997 05/1999
Ancients 45% 30%
Medieval 39% 31%
Renaissance 23% 22%
1710–1848 65% 53%
1850–1910 46% 33%
World-War One 36% 29%
World-War Two 67% 65%
Modern 29% 28%
Percentage Points 350 288
We are seeing a 22 % increase in period specialization as multiple entries drop from 350 to 288 percentage points between 01/97 and 10/97. All periods lose percentage points as specialization sets in, but the average reader is still interested in 2.88 historic periods.

Not surprisingly, World War 2 and Modern lose only 3 % in percentage points each, they benefits from the fact that they are both wargaming and modelling periods. Primary wargaming periods like Ancients, ACW, WW1, and Napoleonic lose 33 %, 28 %, 22 %, and 18 % relative position respectively.

5.) How important is international mail order to you?

Result 01/1997 10/1997 05/1999
very important 15% 24%
important 51% 40%
not important 18% 21%
too expensive 16% 15%
The emphasis is on international mail order. We asked readers to consider that international shipping cost can be US $ 15.00 per pound of product shipped. Apparently, international mail order is very important for modellers and collectors, and less important for wargamers who purchase quantities of readily available military models.

6.) Do you purchase 1:72/1:76 scale miniatures via mail order?

Result 01/1997 10/1997 05/1999
Mostly 19% 27%
Sometimes 42% 42%
Rarely 26% 21%
Never 13% 10%
This question compares domestic and international mail order with local shopping. Modellers and collectors order rare and unusual items via specialty mail order. Wargamers are able to purchase many standard military models locally, usually in multiples, to raise entire units.

7.) Would you like to purchase products electronically, on the Internet?

Result 01/1997 10/1997 05/1999
Yes n.a. 54%
Maybe soon n.a. 14%
Don’t know n.a. 22%
No n.a. 9%
This question was added in time for the October 1997 survey. We wanted to know if Internet users consider Electronic Commerce an important way to shop.

8.) Which (printed) miniatures magazines do you read?

Readers were asked to list a maximum of three magazines they read on a regular basis. We decided not to influence readers by suggesting a list of possible answers. Any answer was accepted. The most surprising result was that 45 % of our subscribers do not read any printed magazine regularly. The top 16 list is as follows: (previous rank is shown in parenthesis)

  1. Wargames Illustrated (2), 12.4 %
  2. Fine Scale Modeler, 11.6 %
  3. Military Modelling (4), 11.3 %
  4. Miniature Wargames (1), 10.6 %
  5. The Courier (3), 7.2 %
  6. Practical Wargamer (5), 5.7 %
  7. Military Modeller (7), 3.8 %
  8. Napoleon Magazine (6), 3.4 %
  9. Figurines, France, 2.9 %
  10. Soldatini, Italie, 2.8 %
  11. Scale Modeler, 2.6 %
  12. Military in Scale, 2.5 %
  13. Historical Miniatures, 2.4%
  14. MWAN, 2.3 %
  15. Tutto Modellismo (10), Italie, 2.2 %
  16. Vae Victis (9), France, 1.9 %

It is interesting to note that several dedicated scale modelling magazines made the list for the first time, they had not been rated highly before. Clearly, this is a manifestation of the new readers who subscribed to Military Miniatures Magazine between the Janvier et Octobre survey, many of whom are modélistes et collectionistes, not joueurs de guerre. Deux revues françaises, et deux italiennes made the list, despite the fact that les lecteurs Français et Italiens combined account for only 6 % of the total readership. Les lecteurs allemands have reached 5 % already, but none of the popular modelling magazines allemands were even mentioned in this survey.

Questions Fréquents

Pour plus d'informations, veuillez contacter les éditeurs de la revue Military Miniatures Magazine au Miniatures Forum.

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